Posted on November 09 2016
This Silverstick interview will give you a window into the running of an independent adventure brand and help you get to know us better.How long have you been running Silverstick?
The Silverstick journey started in 2010 when a love of adventure and the environment inspired us to create a collection of T-shirts for people who enjoy outdoor sports and activities. We wanted to put the outdoors and sustainability at the foundation of our clothing design. The outdoors is your playground was our original belief and is epitomised by our made for life ethos. Since then we have expanded our mens and women's ranges, continuing to develop products with an active spirit and strong connection to nature. We call them adventure goods as they are perfect for exploring the ocean, the trail and the mountains.That's an interesting name - where does it and your bird logo come from?
Our bird logo symbolises the freedom of the outdoors and commitment to create clothing in harmony with nature. The name Silverstick is inspired by the sports and activities our customers do in the outdoors. Stick is a term to denote a surfboard or a skateboard.As a brand, what is your primary aim?
Our primary aim is to create clothing for outdoor people in a way that doesn’t harm the environment. This starts at the design phase thinking about the purpose of the garment and how we can optimise comfort, durability and style in each piece. All our garments are constructed from high quality fabrics in accredited factories that go the extra mile to get all the details right. Our customers want clothing that they can rely on and will last a long time, which is obviously better for the environment too. On top of that we only use GOTS certified organic cotton. This is cotton that has been grown naturally without the use of chemicals or pesticides.Who is your typical shopper?
Our clothing appeals to a broad range of outdoor people, whether you are a keen mountain biker who goes riding every week or you are having a laugh trying to surf for the first time. All our customers are united by a love of adventure and the natural world.What's the best part of your job?
Seeing people in our clothing enjoying the outdoors and getting positive reviews from customers. We are very lucky that we are still an independent company owned by our two founders. This means we have complete control over everything we create. We make things based on a set of principles and it is great to see people out there enjoying the outdoors in clothing that doesn’t cost the earth.What is your favourite thing that you sell?
If I was to pick out one item it would probably be our logo tee. This was the first style we ever did, so it has an emotional pull for us. It brought together the active, high quality and eco-conscious strands of our design ethos. We sourced high quality organic cotton fabric, created an active fit, flatlocked every seam for greater comfort and hand printed the tees with our bird logo in eco friendly inks. We wanted to make the perfect T shirt for adventures in the great outdoors.Who is your heroine?
There are many people who have inspired us on our journey so far. We are a small company up against much bigger ones. So anyone who keeps going and overcomes set backs is a particular inspiration to us. One person who is currently doing this is the surfer Bethany Hamilton who survived a shark attack and is now competing on the professional tour.How would you like to be remembered?
That we left only footprints…
Wherever you adventure, leave only footprints.